Brown-Forman Shares Thinking and Approach to Flavored Spirits

Flavored spirits are an important and growing consumer trend. Vodka has been at the forefront of this trend with a 10 year compound annual growth rate (CAGR) of 16%. Flavored vodkas are currently over 9M cases and make up 15% of the total vodka segment. They are driving growth of the vodka category overall.

Brown-Forman seeks a presence in the flavored spirit segment to maintain consumer relevance and competitiveness. Marketing practices by some suppliers, however, seem to have “crossed the line” of responsible marketing.  <<Read More>>