Brown Goes Green

Dec 20, 2011 9:30 AM ET

Brown Goes Green

Kai Ryssdal: UPS starts its busiest week of the year today: 120 million packages will be send hither and yon by Friday. And thanks to the miracles of modern technology, UPS knows not just where each parcel is and when it's gonna get where it's going, it also tracks the pollution that comes with flying and driving our gifts all over the place. 

That data gets bundled up and sent straight to the CSO -- the UPS Chief Sustainability Officer. From the Marketplace Sustainability Desk, Eve Troeh went to see how brown is doing on being green. Read more on UPS's sustainability efforts

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