Business Models Inspired by Nature Are the Future
Written by Ellen Jackowski, Global Head, Sustainability Strategy and Innovation, HP
Originally published on World Economic Forum
Today’s multinational enterprises are operating in increasingly challenging planetary conditions. The effects of climate change are already upon us, manifesting in natural disasters and humanitarian catastrophes. Resource-rich forests are being destroyed at the pace of 27 football pitches per minute, and more than 8 million metric tonnes of plastic waste ends up in the ocean every year.
Given the critical importance of maintaining healthy forests to moderate the Earth’s climate, HP is building on WWF and IP’s foundation by working to not only align the print industry on responsible forest management, but also take decisive action to contribute to a positive future for forests. In collaboration with WWF, IP, the Forest Stewardship Council and other sustainability leaders, HP is engaging the world’s largest paper producers to help scale their positive impact for forests.
