2012 Cone Communications Breast Cancer Trend Tracker

Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.

Content from this campaign

Events, Media & Communications

Beginning to Doubt “Pink” – Consumer Perceptions of Breast Cancer Cause Marketing

Events, Media & Communications

Consumers Question Intent and Impact of Breast Cancer Cause Marketing

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