2018 Porter Novelli/Cone Purpose Premium Index

Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

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WEBINAR: 2018 Porter Novelli/Cone Purpose Premium Index: The Need-to-Know Data & Insights
The complimentary webinar presentation of the 2018 Porter Novelli/Cone Purpose Premium Index is on December 6, from 1:00-2:00 p.m. ET.

Research, Reports & Publications

Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone
Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

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