Changing the Game: The Sports and Entertainment Sector Embraces the SDGs

AEG Special Series

The U.N. Sustainable Development Goals (SDGs) serve as an action agenda for solving some of the world’s most pressing social, environmental and economic challenges by 2030. Also known as the Global Goals, the framework explicitly calls on business to play an active role—and sports and entertainment companies bring a unique set of core competencies and decision-making power to bear. The big games, festivals and other live events they manage touch millions of people around the world. These events, and the venues they’re held in, produce environmental impact that can be mitigated in alignment with the SDGs. Even further, the potential of sports and entertainment districts to revitalize underused spaces and boost local economies opens the door for this sector to support sustainable and equitable development around the world. In this series sponsored by AEG, we’ll explore how this sector can use science-based targets to reduce negative impact in accordance with the SDGs, as well as boost positive impact by engaging with communities.

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