HEINEKEN USA: Safe Transportation
As a leading alcohol beverage company, HEINEKEN USA has an important role to play in identifying solutions to issues associated with alcohol consumption. We are committed to eliminating drunk driving across the United States in order to keep our consumers safe.
Since 2010, we have partnered closely with mobile taxi booking technology services, such as Curb (formerly Taxi Magic), to provide safe rides home. HEINEKEN USA has provided these services at hundreds of events across multiple brands nationwide, giving consumers nationwide a safe and legal alternative to driving home after a night out with friends. We continue to deepen our commitment by working locally to increase our Safe Transportation efforts, including more co-branded events with our mobile booking partners and providing complimentary shuttle services to consumers 21+ throughout the year.
