Responsible Forestry: Moving Beyond Hugging Trees

Forests are one of the earth’s greatest gifts, providing home for a host of flora and fauna, ecosystem services like pulp and paper to create needed goods, space for recreation and relaxation, and, as the world’s lungs, a key carbon sink in the fight against global warming. Protecting this resource doesn’t mean letting it sit fallow. Protection means using forests responsibly so that they can be a truly renewable resource. In this series sponsored by Procter and Gamble, we’ll explore what it means to practice “responsible forestry” and how trailblazing companies can lead the way.

Sponsored by Procter & Gamble

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Environment

How Companies Harness the Power of Trees to Advance Their Sustainability Goals and Bottom Lines
With all the global issues we face today — including poor air and water quality, climate risk, deforestation, poverty, and hunger — more and more corporations are taking a proactive step to become part of the solution. And they are turning to trees to make a difference.

Environment

Why Community Forests are Key to Solving Challenges of Urban Living
What comes to mind when you think of forests? Do they conjure feelings of tranquility, scenic landscapes, and wildlife? Or maybe you think of the great outdoors? Although these sentiments are commonly tied to forests, there is another type of forest that is rarely talked about but is key in responsible forestry: community forests. As the world becomes more urban, now is the time to invest in healthy community forests.

Supply Chain & the Circular Economy

Charmin and Bounty Manufacturing Now Powered by Biomass
Founded in 1837, Procter & Gamble holds some of the most well-recognized brands in the world. The company has remained a family favorite for everyday necessities like Charmin, Pampers, Tide, and Pantene, among many others products, since that time. Now, nearly 180 years later, P&G is moving full speed ahead into their current reality of business where sustainability is a major focus. On September 26, P&G and Constellation, a subsidiary of Exelon Corporation, opened a new biomass plant in Albany, Ga, a plant that will move the consumer goods giant closer to their goal of using 30 percent renewable energy in their U.S. operations by 2020.

Responsible Production & Consumption

How WWF Stops Deforestation Worldwide with Corporate Engagement
According to World Wildlife Fund (WWF), up to 58,000 square miles of forest is lost annually – the equivalent of 48 football fields a minute. The result of this deforestation is a threat to the estimated 1.6 billion people who rely on forests for their way of life, as well as to some of the most endangered plants and animals on the planet.

Supply Chain & the Circular Economy

Supply Chain Transparency: Making the Consumer Connection for Forest Responsibility
Humans have always had an intimate, complicated relationship with forests.

We clear away trees to make room for development and agriculture, harvest them for paper, pulp, and palm oil and seek refuge in their remaining intact solitude. Human wellbeing depends on trees.

Environment

America’s Small Landowners: One Forest at a Time
Small landowners are the unsung heroes of the U.S. forest industry. We often think of public forests as the key source of the U.S. wood supply, but in fact, that resource only amounts to about a quarter of the total acreage that is harvested for wood products in the U.S. The rest comprises stock supplied by landowners that have dedicated their acreages to maintaining U.S. forest growth and supply.

Environment

Fetzer Vineyards and Full Sail Brewing: Pioneers in Wastewater Recycling
Water is at the heart of most things we love. Just ask a vintner or a brewmeister.

That delightful glass of Pinot Noir is the product of a vintner’s hard work and keen sense of terroir (the climate, environment and geographic attributes that give wine its character). But it wouldn’t exist without water.

Environment

For Sustainable Business, Collaboration is the New Competition
Consumer packaged goods (CPG) companies often find themselves boxed in by customer demand. On one hand, more shoppers say they want to purchase more sustainable products, but many are not willing to pay a premium. And although most consumers still base their purchases largely on price and performance, the trends are clear: Environmental sustainability is expected. This applies to not only products, but also packaging.

Environment

How Partnerships Boost Sustainable Paper Pulp Supply
As sustainability enters the mainstream, demand for sustainable paper pulp, fiber and wood is growing fast. And companies like Procter and Gamble (P&G), Home Depot, International Paper, and others have made strong public commitments to source sustainable forest products.

Environment

How Companies Can Lead on Anti-Deforestation Efforts
Pressure, both from environmental groups and local communities, has been instrumental in nudging multinational companies to become more environmentally responsible. Consumer preferences are shifting as well, though most have made it clear that they only want environmentally responsible products as long as there is no impact on their performance and price.
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