Sustainable Brands® pan-European conference SB’16 Copenhagen begins today at the Radisson Blu Scandinavian Hotel in Copenhagen. Over 400 business executives across diverse industry sectors and from 20+ countries are convening today to collaborate on how companies are developing real tools, techniques, methods and models for embedding purpose into the core of a brand and finding business success.
A series of research studies and breakthrough innovations focused on the intersection of business and purpose will launch at SB’16 Copenhagen. The Sustainable Brands® community will gather in Northern Europe at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to host these emerging insights and collaborate on how companies are developing real tools, techniques, methods and models for embedding purpose into the core of a brand and finding business success.
Striking a balance between managing for the short term and re-tooling for a future is not easy. It is not enough to craft a new marketing campaign; in fact starting with marketing, before getting the product and offer right, can backfire. Bringing a truly sustainable brand to market in the 21st century requires a whole new mindset and new set of methods, tools and partners. Sustainability-led innovation is imperative in a volatile economy.
Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation.
Sustainable Brands® officially launches into the Northern European business community today with an exclusive networking event in Copenhagen designed to capture attention among brand leaders who view sustainability-led initiatives as an essential driver of business success and value creation.
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