Why Smart Leaders Care What Consumers Think About Brand ESG

Businesses continue to invest millions in building out their environmental, social and governance (ESG) strategies and assessing progress against the frameworks they've set. But many businesses aren't evaluating whether their end consumers recognize these efforts.

As more and more consumers seek out brands that align with their values, it’s vital for companies to not only make sure they’re doing the right thing, but also that they’re effectively communicating it. In this series sponsored by Glow, we’ll take a closer look at consumer perception around brand ESG performance, why brands should care what consumers think about their ESG efforts, and how they can leverage consumer insights to drive decision-making.

GLOW SPECIAL SERIES

Content from this campaign

Responsible Production & Consumption

Consumers Already Care About Sustainability, and Signs of Economic Recovery Could Shift Preferences Further
Indicators suggest that the worst of the economic strain is behind us. And while this doesn’t mean consumers will enjoy unabated shopping sprees any time soon, it may hint that more people will consider factors beyond the price tag when selecting a brand.

Responsible Production & Consumption

What ESG Issues Do Consumers Really Care About?
Research has more than made the case for linking environmental, social and governance 
(ESG) strategies to corporate profitability.

Supply Chain & the Circular Economy

Does Your ESG Story Click With Consumers? How To Craft Messaging That Stands Out
As the calendar moves toward 2023 and inflation continues to influence consumer purchasing worldwide, massive banks of data make clear that companies should not scale back their environmental, social and governance (ESG) programs

Responsible Business & Employee Engagement

Everything You Need To Know To Improve Your ESG Communication Strategy
Environmental, social and governance (ESG) reporting is a big undertaking, but companies are realizing the benefits, encouraged by demands from consumers and investors.

Responsible Business & Employee Engagement

Why Businesses Should Care What Consumers Think About Their ESG Efforts
At the front door of global business, governments and news headlines are demanding companies step up as part of the solution to environmental, social and governance (ESG) challenges.
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