Campaigns with Heart Named Finalists for 2012 Cause Marketing Halo Awards

(3BL Media / theCSRfeed) Rye, NY - February 13, 2012 - This Valentine’s Day, the Cause Marketing Forum is pleased to name 36 finalists in 9 categories contending for the annual Cause Marketing Halo Awards.  The 10^th annual Halo awards recognize campaigns with “heart” that show excellence in pairing a company with a cause for mutual benefit. 

The finalists are:   Best Transactional Campaign Refer a Friend Program: Quidsi & American Red Cross
G-Team Philanthropic Deal:  Groupon, DonorsChoose.org & JP Morgan Chase
Tempur-Pedic Hugs Back:  Tempur-Pedic & Pancreatic Cancer Action Network
Transforming the World Through Games:  Zynga & Save The Children   Best Digital Campaign Thank-a-Mom Movement:  Macy's & Several Nonprofit Partners
Transforming the World Through Games:  Zynga & Save The Children
A Feast for All:  Pepto-Bismol & Feeding America
LivingSocial's Newest Deal:  Living Social & Marine Toys for Tots Foundation   Best Message-Focused Campaign NFL Play 60:  NFL & Several Nonprofit Partners
Read and Rise:  Scholastic, Clear Channel & Matt Birk's HIKE Foundation
Fight Childhood Cancer One Cup at a Time: Toys 'R Us & Alex's Lemonade Stand Foundation
Walk with Walgreens:  Walgreens & The American Heart Association, The Diabetes Research Institute and Susan G. Komen for the Cure   Best Video Creative Arctic Home:  The Coca-Cola Company & World Wildlife Fund
Halogen TV/Soles4Souls Campaign: Halogen TV & Soles4Souls
Gift for Opportunity Fund:  Bank of America & Feeding America
Change for Good:  American Airlines & U.S. Fund for UNICEF    Best Health-Related Campaign Be a Good Cookie:  Keebler & American Red Cross
Giving Hope a Hand:  Kroger & Several Nonprofit Partners
VSP Eye Pledge Campaign:  VSP Vision Care & Boys and Girls Clubs of America
Walk with Walgreens: Walgreens & The American Heart Association, The Diabetes Research Institute and Susan G. Komen for the Cure   Best Environmental or Animal Campaign Nature Valley National Parks Project:  Nature Valley & National Parks Conservation Association
Beach Rescue Project:  Barefoot Wine & Surfrider Foundation
Arctic Home:  The Coca-Cola Company & World Wildlife Fund National Adoption Program:  PetSmart & PetSmart Charities   Best Event Halogen TV/Soles4Souls Campaign: Halogen TV & Soles4Souls
Shop for a Cause:  Macy's & March of Dimes
Conservation in Action/40 Projects for 40 Years:  Southwest Airlines & Student Conservation Association
Fight Childhood Cancer One Cup at a Time: Toys 'R Us & Alex's Lemonade Stand Foundation   Best Social Service or Education Campaign Stop Bullying:  Cartoon Network, Facebook, Time Warner & Several Nonprofit Partners
Teens for Jeans:  DoSomething.org & Aeropostale
Read and Rise:  Scholastic, Clear Channel & Matt Birk's HIKE Foundation
Color Care:  Benjamin Moore & Various Shelters   Best Print Campaign Honor The Brave: Harley-Davidson and the USO
Let's Make a Cure Happen: New Balance and Susan G Komen for the Cure
Arctic Home: The Coca-Cola Company and World Wildlife Fund Women's Health/Breast Cancer Initiative:  Kohl's and The American Cancer Society, Midwest Division and The Southeast Wisconsin affiliate of Susan G. Komen for the Cure   A total of 18 gold and silver awards will be given out to programs judged the best cause marketing campaigns of 2011 at the 10^th Anniversary Cause Marketing Forum Conference in Chicago on May 31.   CMF21021