Carol Cone Leads October Cause Marketing Masters Webinar
The Radically Engaged Business: Creating a Culture Energized Through Citizenship
Oct 11, 2011 12:59 AM ET
Campaign:
Cause Marketing Masters Series
(3BL Media / theCSRfeed) October 10, 2011 - Carol Cone will lead CMF’s monthly Cause Marketing Masters Webinar on October 20 at 1:30pm EDT, sharing her latest thoughts on building a purpose-driven business and exploring the critical and evolving relationship between employee engagement and groundbreaking citizenship programs.
In This 60-Minute Webinar, Participants Will Learn The Four Key Tenets of Building a Radically Engaged Business:
· Creating a gold-standard citizenship/purpose program,
· Operationalizing that program,
· Building a unique employer brand, and
· Using your citizenship/purpose program to drive talent development.
Through best-in-class case studies, including Avon, PNC and IBM, among others, participants will learn how successful organizations are using purpose to energize, inspire and activate employees and drive business impact.
Participants Will Also Receive:
· An opportunity to ask questions of the presenters (Live presentation only)
· A download of the full slide deck
· Unlimited personal access to a recorded version of the webinar (a great option if you're not available during the actual Live webinar time)
Speaker Profile
Carol is internationally recognized for her work in the Cause Branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues. Carol currently serves as the Global Vice Chairman, Edelman Purpose. At Edelman, Carol provides strategic counsel to clients on the development of cause, public engagement strategies, corporate and brand citizenship. She continues her deep commitment to innovative research with consumers, executives and employees; working with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property. Presented by: Carol Cone, Edelman Purpose Thursday, October 20 from 1:30-2:30 EDT Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members Register Here: Click here to register For more information, contact info@causemarketingforum.com Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, subscribe to our blog, join our LinkedIn Group and follow us on Twitter. ***Save the date for the ultimate cause marketing conference of the year – CMF12, be there May 30-31, 2012 | Chicago, IL *** CMF17402
Carol is internationally recognized for her work in the Cause Branding, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues. Carol currently serves as the Global Vice Chairman, Edelman Purpose. At Edelman, Carol provides strategic counsel to clients on the development of cause, public engagement strategies, corporate and brand citizenship. She continues her deep commitment to innovative research with consumers, executives and employees; working with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study, its Trust and Health Engagement Barometers, as well as create new insight reports and intellectual property. Presented by: Carol Cone, Edelman Purpose Thursday, October 20 from 1:30-2:30 EDT Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members Register Here: Click here to register For more information, contact info@causemarketingforum.com Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, subscribe to our blog, join our LinkedIn Group and follow us on Twitter. ***Save the date for the ultimate cause marketing conference of the year – CMF12, be there May 30-31, 2012 | Chicago, IL *** CMF17402
