Cause Marketing Forum Distributes Advance Copies of “Good Works!” Conference Attendees Receive Sneak Peek at New Business Book by CMF President
(3BL Media) Chicago, IL - May 30, 2012 - The Cause Marketing Forum (CMF), a conference for creators of marketing programs that do well by doing good held on May 30th, gave attendees advance copies of Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. The widely anticipated book, coauthored by CMF president David Hessekiel, Dr. Philip Kotler and Nancy Lee, is published by John Wiley & Sons, and will officially debut on June 5, 2012 retailing for $27.95.
“’Good Works!’ combines the best of real world experience drawn from dozens of case examples and academic analysis,” noted Hessekiel, who founded Cause Marketing Forum ten years ago to help business and nonprofit executives succeed together. “Data in the book is proof that companies can improve their bottom line while doing good in communities across the world.”
“Cause marketing isn’t another marketing fad,” stated Dr. Philip Kotler, professor of International Marketing at Northwestern University’s Kellogg School of Management. “Speaking with business leaders around the world, I find that they increasingly recognize the importance and efficacy of investing in marketing and corporate initiatives that support social and environmental issues.”
“Some of the world’s best marketing minds shared the stories behind their award-winning campaigns with us to illustrate ‘Good Works,’” said Nancy Lee, president of Social Marketing Services Inc. and adjunct professor at the University of Washington. “For anyone looking for empirical data and inspiration on companies promoting positive change, ‘Good Works!’ offers plenty of both.”
Good Works! provides expert advice and case studies of strategic cause marketing initiatives that have made a positive impact on society. It is the perfect business book for those practicing marketing and social responsibility, and includes examples form leading companies and organizations, including Starbuck’s, Target, Johnson & Johnson, Chipotle Mexican Grill, Marks & Spencer, the March of Dimes, Reading is Fundamental, UNICEF and many others.
About the Authors
David Hessekiel is President of the Cause Marketing Forum. Executives around the world turn to www.causemarketingforum.com for news, research and case studies and to access CMF's programs and publications. A Forbes, MediaPost and Huffington Post blogger, Hessekiel is a frequently quoted industry analyst and regularly speaks about cause marketing and Corporate Social Responsibility to business and NGO audiences.
Dr. Philip Kotler is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management.
Nancy Lee is President of Social Marketing Services, Inc., has more than 25 years of professional marketing experience including Vice President of Marketing for Rainier Bank, and Director of Marketing for Seattle Children’s Hospital. She is an adjunct faculty at the University of Washington, has consulted with more than 100 nonprofit organizations, and has participated in the development of more than 50 social marketing campaign strategies. This is the ninth book she has coauthored with Philip Kotler.
About the Cause Marketing Forum
Cause Marketing Forum provides business and nonprofit organizations with practical information, valuable connections and recognition to help them do well by doing good together. CMF’s annual conference, Halo awards and distance learning programs have made it the go-to source for insights into creating marketing initiatives that yield business and social dividends. For more information, visit www.causemarketingforum.com.
