Cause Marketing Forum Goes Global
Blogger Network to Share Outstanding Campaigns Around the World
October 8,2013 /3BL Media/ - Cause marketing was born in the United States 30 years ago, but companies far beyond its borders now produce initiatives designed to do well by doing good. Recognizing that, New York-based Cause Marketing Forum, Inc. has recruited a corps of bloggers to report on notable campaigns fielded in their countries.
The first “Global Voices” post was written by Namit Agarwal, Manager - Strategic Partnerships & Alliances at CARE India. It profiles Procter & Gamble India’s “Shiksha” campaign, which Aggarwal describes as "arguably India’s best and longest running cause marketing campaign."
To receive regular reports from CMF’s Global Voices network, visit CauseUpdate.com and click on the ‘Subscribe to Cause Update’ button.
In addition to India, CMF’s Global Voices network already includes knowledgeable contributors from Australia, Brazil, Canada, Denmark, South Korea, Spain and the United Kingdom. Click here to see bios of all contributors.
CMF’s Global Voices network “will continue to expand just as cause marketing is expanding throughout the world,” said David Hessekiel, president of the 12-year-old company known for its annual conference, Cause Marketing Halo Awards, causemarketingforum.com website and year-round distance-learning programs.
