The Cause Marketing Masters Series presents, Jason Saul, author of Social Innovation, Inc.

(3BLMedia/theCSRfeed) November 1, 2010 - One of the world's leading experts on measuring social impact, Jason Saul is often asked by corporate clients to measure the business results of their social and philanthropic programs. During the past five years, he has often found himself in the uncomfortable position of having to tell clients that their programs generated no real business impact, largely because they were never designed to do so! Saul began researching the social strategies companies were using that produced the best and most direct business results – these are documented in his latest book, "Social Innovation, Inc." which identifies how corporations can make social change work for their business.

Join us as Saul reveals five successful paths to social innovation that can create revenues through submarket products and services; open markets through backdoor channels; build emotional bonds with customers; develop new pipelines for talent; and influence policy through reverse lobbying.

Speaker Profile:

Jason Saul is CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients to measure and improve their social impact. He has advised some of the world’s largest corporations, government agencies and nonprofits, including: Walmart, Starbucks, McDonald’s, Kraft Foods, Levi Strauss & Co., Easter Seals, American Red Cross, the Smithsonian and the U.S. Agency for International Development. Prior to founding Mission Measurement, Jason practiced as a public finance attorney at Mayer Brown LLP in Chicago.

Jason serves on the faculty of Northwestern’s Kellogg School of Management, where he teaches corporate social responsibility and nonprofit management. He also serves on the faculty of Boston College’s Center for Corporate Citizenship. Jason is the founder of the Center for What Works, a national nonprofit focused on benchmarking and performance measurement. He is the author of numerous books and articles on social strategy and measurement, including: Benchmarking for Nonprofits: How to Manage, Measure and Improve Performance (Fieldstone Press 2006); Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change (Jossey-Bass, October 2010); and The End of Fundraising: How to Raise More by Selling Your Impact (Jossey-Bass, February 2011).

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