CauseOn Brings Consumers Bargains While Giving Back to Community
National rollout begins in Portland; Susan G. Komen for the Cure Tops Local Causes
Aug 18, 2010 2:00 PM ET
(3BLMedia/theCSRfeed) Portland, OR - Aug. 18, 2010 - CauseOn (www.causeon.com) today announced a new approach to online discount couponing with the launch of its first site in Portland. CauseOn will not only focus on giving consumers amazing deals, with discounts ranging from 50% to 90%, but will give up to 20% of its revenues to a cause of the customer’s choice. CauseOn also announced its first five cause partners, led by Susan G. Komen for the Cure, the global leader of the breast cancer movement.
CauseOn is innovating on the concept popularized by Groupon and others in which customers who sign up for the service receive “daily deals” specific to their city or area. They can either have the daily offers emailed directly to them or go to the CauseOn site to access the daily deals. CauseOn brings customers the best possible prices on deals ranging from restaurants, spas, salons, tickets, tours, hotels and entertainment, localized to their metro region.
While others have developed online coupon sites, no other site incorporates the deep partnership with causes that sets CauseOn apart. Each CauseOn metro site partners with leading local causes and allows customers who purchase CauseOn coupons (CauseOns) to designate which cause will receive the contribution from their purchases.
According to a 2008 study on cause marketing and consumer behavior, 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about and 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause.
CauseOn partners: Komen for the Cure, Dougy Center, Girls Inc., YWCA
“CauseOn is a unique concept that we are enthusiastic about supporting,” said Chris McDonald, executive director of the Komen Oregon and SW Washington Affiliate. “It gives consumers and our members a great deal, helps merchants market their products and services and gives back to the community through contributions to Komen and other non-profits.”
Each cause is carefully vetted before being named a CauseOn partner. Other cause partners in addition to Komen debuting on CauseOn Portland include The Dougy Center, Girls Inc., Oregon League of Conservation Education Fund, TechStart Educational Foundation, Oregon Robotics Tournament and Outreach Program, and Portland YWCA. Many others are expected to follow when the first deals are launched, giving customers a robust choice of causes.
Portland CauseOn is live now for consumers to sign up. The first deals will be offered on Sept. 1. Consumers can join on the site at no cost and then have daily deals pushed to them via email. CauseOn’s initial daily deals will include products and services such as Yoga classes, rock climbing gyms, bakery goods, tanning services, restaurants and cosmetic surgery treatments. Initial Portand deals will be offered by:
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Key Laser Institute, Portland’s premier full service laser skin care provider.
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Seven Planet, the world’s first chain of green general stores.
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ECO Dry Cleaners, a new type of dry cleaner, utilizing non toxic cleaning agents.
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The Circuit Gym, one of the largest bouldering gyms in the world, expanding soon.
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Yoga Union, a community wellness center” and premier city wide yoga destination.