CBS Radio Hartford Advertisers and Nonprofit First Book Partner to Provide Thousands of New Books to Hartford-Area School
New Books Distributed to 700 Students at Burns Latino Studies Academy During Reading Party
October 28, 2014 /3BL Media/ - Approximately 2,800 new books made their way into the hands of kids from low-income families today thanks to the nonprofit social enterprise First Book and CBS Radio Hartford advertisers.
Through CBS EcoMedia, 700 students at Burns Latino Studies Academy students received brand-new, age-appropriate books. Price Chopper Supermarkets, Harte Auto, Shoppes at Farmington Valley, Columbia Dental, New England Air Museum, Eblens, and Lincoln Technical Institute contributed funding through participation in EcoMedia’s EducationAd program.
A special reading party was held today where the brand-new books were presented to the excited students. Hosts included Greg Harte, Harte Auto Group; Brielle Solinger, Lincoln Tech; Sharon Sperling, Columbia Dental. After opening remarks, CBS Radio talent Jenny Boom Boom of Hot 93.7 and representatives enjoyed reading to the students and helping them with a Halloween-themed classroom activity.
CBS Radio Hartford advertisers’ support is significant in that Burns Latino Studies Academy has a high rate of special education students and the highest rate of English as a Second Language (ESL) learners in the state of Connecticut. Budget constraints limit the school from purchasing new books and the majority of the students come from low-income households without access to books at home.
First Book provides new books and educational resources to children from low-income families. By working with a network of over 140,000 community-based schools and programs, First Book helps elevate the quality of education for kids in need. With help from partners like CBS Radio Hartford advertisers, First Book hopes to reach every one of the nearly 30 million kids that live in low-income households in the United States.
“Books pave the path to a child’s success, in school and in life,” said Kyle Zimmer, president and CEO of First Book. “By putting new these critical educational resources in to the hands of local kids in need, CBS Radio Hartford and CBS Ecomedia are improving lives today and investing in the future of their community.”
“There’s no underestimating the power of books on young impressionable minds,” said Paul Polizzotto, president and founder of CBS EcoMedia. “Over 32 million children in the United States live in poverty, and in their communities there is often a lack of books. We’re grateful to Price Chopper Supermarkets, Harte Auto, Shoppes at Farmington Valley, Columbia Dental, New England Air Museum, Eblens, and Lincoln Technical Institute for coming together to help support First Book’s mission to bring access to new books for children in need.”
About CBS Radio Hartford
CBS Radio in Hartford, Connecticut prides itself in its commitment to the community throughout the year and reaching to assist those less fortunate.
About First Book
First Book is a nonprofit social enterprise that has distributed more than 118 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit them online or follow their latest news on Facebook and Twitter.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
