Climate Counts and blissmo Partner to Promote Corporate Climate Responsibility

(3BL Media / theCSRfeed) San Francisco, CA - March 7, 2011 - Climate Counts, a leading non-profit which scores companies on their commitment to addressing climate change, and blissmo, a leading provider of organic and eco-friendly deals on blissmo.com and Care2.com have partnered in support of Climate Counts’ Industry Innovators (i2) program.  This partnership allows Climate Counts and blissmo to incentivize the efforts of participating i2 member companies that are dedicated to aggressively confronting the climate crisis.

“It’s important to spread the word about which companies are really stepping up to the climate challenge,” said Climate Counts Executive Director Wood Turner. “There is so much fake green action that we need partnerships like this to help climate conscious consumers cut through the noise.”

“The alignment of our respective missions made a partnership a relative ‘no-brainer’ as we’re both working to improve the corporate response to climate change,” said Sundeep Ahuja, Founder and CEO of blissmo. “By rewarding i2 member companies with special access to a massive community of green minded shoppers on blissmo and Care2, we demonstrate that corporate sustainability can improve the bottom line not only with cost savings but also with higher revenue.”

Climate Counts’ i2 program was launched in 2010 with six forward-thinking charter companies – Amtrak, Ben & Jerry’s, Clif Bar, REI, Shaklee, and Timberland – and will announce new members later this year. The collaboration between Climate Counts and blissmo aims to encourage like-minded corporations to follow suit, and to benefit environmentally minded shoppers by introducing them to more sustainable options at a discount.

About ClimateCounts.org:

Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world's most well-known companies to take the issue of climate change seriously. Launched with support from organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated nearly 150 companies in sixteen major consumer sectors. Climate Counts' work has appeared in many of the world's leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review. The organization launched its free iPhone app and its voluntary Climate Counts Industry Innovators (i2) program in early 2010.

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