Climate Counts and ePlusGreen Team Up to Promote Consumer Empowerment in Lead Up to Earth Day 2012
Partnership highlights methods for reducing individual climate impact through smart technology and behavioral changes.
(3BL Media) April 19, 2012 - Climate Counts, a leading non-profit that rates companies on their commitment to addressing climate change, and ePlusGreen, a leading provider of cloud-based power management software, have partnered in support of Climate Counts’ “Be the Change” Earth Day campaign. The initiative is designed to educate consumers on what leading-edge corporations are doing to reduce their greenhouse gas (GHG) emissions and how consumers can follow suit by making decisions that reduce costs and environmental impact.
“The foremost responsibility of any company is to maximize profit,” say Mike Bellamente director of Climate Counts, “to this end we’re seeing global corporations like Levi’s, Unilever, UPS and Nike looking within their operations to reduce GHG emissions and cut down on operating costs simultaneously. The goal now is to showcase these concepts in a way that can be embraced by the everyday consumer.”
Using cloud-based technology aimed at curbing carbon emissions and reducing energy costs associated with computer usage, ePlusGreen sets out to implement these fundamental principals in a way that consumers can access for free.
"No matter how hard you act, a single person’s impact is never as big as the group’s. Like Climate Counts, we believe that working together as a group creates an even bigger positive impact,” said Marc Duthoit, ePlusGreen Founder. “That’s why we want to help develop an environmentally- and socially-responsible community, working together for a common purpose. It’s about doing. It’s about action. It’s about creating a brighter, greener, healthier and more sustainable planet."
About ClimateCounts.org:
Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to address climate change. The Climate Counts Company Scorecard helps people vote with their dollars by making climate-conscious purchasing and investing decisions.
Climate Counts currently evaluates nearly 150 companies in sixteen major consumer sectors. Climate Counts' work has appeared in many of the world's leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review.
The ePlusGreen partnership is one of a series of recent Climate Counts expansions, including the 2010 launch of Climate Counts Industry Innovators (i2), a voluntary version of its scoring process that enables leadership-oriented companies to participate and support the development of new ways to reach consumers, employees, and suppliers.
ePlusGreen was built around the belief that great companies, and their customers, want to make a difference. Even beyond that, they want to help others make a difference. ePlusGreen base values are not just on generating profits, but also on delivering benefits to individuals and the community that combines financial concerns and social, environmental, and ethical issues into a unified business strategy by assisting social charity foundations for the great job they do and contributing to the global sustainability efforts for a greener environment.
While many companies engage in charitable activities, they are rarely effective at involving their customer base in these efforts. That’s why ePlusGreen combined social and environmental solutions with a revenue sharing strategy to create the leading patent pending platform for engaging brands' customers in charitable and environmental activities.
