The Climate Games: World Records We Don't Want To Break
On the eve of the Paris Olympics, WWF highlights broken climate records and calls on world leaders to change the game before it's too late.
Washington, DC: The Olympics is all about pushing the limits of what humans can achieve and breaking new world records. On the eve of the Games, WWF’s powerful new campaign warns that temperature and extreme weather records aren't the ones we want to break. Unprecedented heat and nature loss across the globe in 2023 signal a threat to our survival.
Marcene Mitchell, WWF's Senior Vice President, Climate Change, said "We're already seeing that climate change is changing our world faster than we ever imagined. With more frequent and more intense storms, more extreme heat, more flooding and sea level rise, communities are having to spend more of their resources on resilience, and the most vulnerable communities get hit first and worst. Campaigns like this that call attention to this dynamic are really important to build public will for climate action, so that we can secure a future for ourselves and our children."
The campaign centers around a powerful new video that highlights the alarming number of climate records we broke in 2023. The video overlays sports commentary with shocking footage of extreme weather events to drive home our message: The world is breaking too many climate records. It's time to change the game.
2023 marked the hottest year on record, with countless national temperature and extreme weather records broken. Records highlighted include the longest tropical cyclone on record, the largest wildfires on record in the EU, and new heat records in several countries. June 2024 was the 12th consecutive month where global temperatures exceeded 1.5°C above pre-industrial levels.
This campaign launches at a critical moment as researchers warn that intense heat at the Paris Olympics could endanger athletes. WWF hopes that the spirit of commitment and unity demonstrated at the Games can help inspire world leaders to take urgent action in addressing climate change and nature loss.
More information at our website here.
MEDIA CONTACT
Jenna Bonello
Jenna.Bonello@wwfus.org
About World Wildlife Fund (WWF)
WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit www.worldwildlife.org to learn more and keep up with the latest conservation news by following @WWFNews on Twitter and signing up for our newsletter and news alerts here.
