CNH Industrial Brands Do Their Part in India
With over 29,000 confirmed cases and an ongoing lockdown, India is not the most talked about nation when it comes to the devastating effects brought forth by the COVID-19 pandemic, however it is suffering the same effects as many others.
Numerous farming areas are in red zones and already impoverished communities are having to go without work and wages. In order to lend a helping hand during this time as a leading provider of agricultural and construction equipment in the country, CNH Industrial brands New Holland Agriculture and CASE Construction Equipment have extended warranty periods on machines. They have also been reaching out to customers through social media and via their dealer network to support communities.
Through the New Holland #21daysofJOSH (Joy of Staying Home) and CASE #Pauseitivity2.0 the brands have been providing uplifting daily suggestions to their follower bases on how to make the most of this moment and how to prevent the spread of the virus.
Through their channel partners, mainly dealers, the brands have been supporting those in need with food donations and machine maintenance. Examples include the Geo Infrabuild Indore & Sanghi Infraequipment Bhopal dealer group, which has reached out to those in need in their local communities - daily wagers, hostel students, migrant labours, patients in need of medicines and poor families across the region of Madhya Pradesh in central India, to distribute essential food stuffs and medicine. In order to make this as efficient as possible, the dealer group partnered with local shops in over 25 districts, digitally transferring money to them to enable these ‘purchases’.
