Coca-Cola Enterprises Launches ‘Don’t Waste. Create’ Campaign with Sainsbury's in Great Britain

Coca-Cola Enterprises (CCE) announced a new sustainability initiative designed to boost the re-use and recycling of plastic bottles over the summer months. The ‘Don’t Waste. Create’ campaign will encourage consumers to use their waste packaging at home in a fun and useful way, while also pledging to recycle.

The campaign will initially run online on www.sainsburys.co.uk linking to www.dontwastecreate.co.uk, with in-store activation appearing soon thereafter. By asking parents to submit their recycling ‘pledges’, the initiative aims to educate and inform families about the importance of recycling, while also suggesting activities that allow them to reconnect with nature and keep their families entertained during the summer holidays.

‘Don’t Waste. Create’  idea sheets will be available for parents to download at home, outlining ways for families to imaginatively re-use their plastic bottles. Suggested ideas include a bottle bird feeder or self-watering bottle plant pot. After the activities have been completed, households are encouraged to recycle their creations once they are no longer needed.

The campaign website will ask customers three simple multiple choice questions before prompting them to enter their pledges. By taking part, parents will receive a 50p off voucher on their next purchase of a 2 litre pack of Coca-Cola, Diet Coke, Coke Zero, Fanta, Sprite or Dr Pepper and have the chance to win a family ‘glamping’ holiday in France.

Nick Brown, Associate Director for Recycling at Coca-Cola Enterprises said: “CCE is committed to reducing plastic waste and helping our customers to re-think how they dispose of their packaging. By asking them to re-use and then recycle plastic bottles, ‘Don’t Waste. Create’  encourages families to think more sustainably while having fun, giving them a tangible way to help reduce their household waste. 

“Through utilising an accessible online mechanic, the campaign helps us to reach a wide audience, allowing us to communicate to customers across the UK how easy it is for them to play their part.”