Codifying a ‘Corporate Social Responsibility’ Culture
How businesses, big and small, are connecting with customers by doing good
Originally published on the LIFE&Health Advisor website.
by Catherine Hernandez-Blades
Ms. Hernandez-Blades is senior vice president, chief brand and communications officer at Aflac. Her responsibilities include Advertising, Brand Strategy, Social Media and Corporate Communications, including Aflac’s award-winning corporate social responsibility program.
As children, we are taught the value of helping others, doing what is right and looking out for one another. In business, these values can be demonstrated through corporate social responsibility (CSR), a term used to describe how a company shares its business’ culture, values and ways of giving back. However, there is a common misconception that only businesses which operate on a global or national scale need to partake in CSR initiatives, but this is not true. In fact, it is often just as important for small companies and leaders, such as brokers and agents, to embody socially responsible values.
