Consumer Trends That Will Help Communicators in 2020
By Hailey Thompson
Feb 10, 2020 10:15 AM ET
In 2020, PR professionals will see the further evolution of the “woke” and informed consumer.
They are reading more labels (food and otherwise), unearthing the journey their products make from plant/farm to store/table and appreciate transparency within every step of the knowledge-hunting process. Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement.
