Continue to Day 2 of Porter Novelli Purpose Summit on August 5th

On Wednesday, August 5, we invite you to continue your journey through the Porter Novelli Purpose Summit: The Era of Stakeholder-centered Business for the second and final day of sessions. As discussed this week, COVID-19, the global recession and calls for true equity and social justice have served as a reckoning for business today. To ensure short-term survival and long-term success, businesses must now consider the quickly changing expectations of their full range of stakeholders – employees, communities, consumers, investors and partners – and embrace the intersectionality of the issues we face as people.

On the second day, you will gain a greater global perspective on the evolution of expectations for business today, and learn how you can build a more resilient organization.  We will expand upon global insights from our own research, paired with perspectives from leaders at Harvard Business School, One Young World, Tommy Hilfiger and others who are paving the way to a better future – from leading by example in diversity, equity and inclusion to internal change management programs and policies helping to advance systems-level change.

Register here, and review all sessions we’ll be hosting on the second day of the summit below.

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Day 2 Agenda | August 5, 2020
Register for all sessions here

• 8:45-9:15 a.m. ET | Opening Remarks
  Start the day with Porter Novelli CEO David Bentley and CMO Kate Cusick, as we set the stage for sessions that address the accelerated, shifting mandate for business today.
  
• 9:15-9:45 a.m. ET | Reimagining Capitalism in a World on Fire: A Fireside Chat
  2020 has been the most volatile year for business since the 2008 financial crash. But, does that provide an opportunity to imagine a new capitalism to meet the needs of the 21st Century?  Join David Bentley, CEO, Porter Novelli and Rebecca Henderson, Harvard Business School Professor & Author of “Reimagining Capitalism in a World on Fire,” to discuss the evolving role of business in society and why it is more important than ever for business to advocate for a shift away from a shareholder-only economy.
  
• 10:00-10:45 a.m. ET | COVID-19 & Social Justice: Tracking Evolving Business Expectations in the U.S. & U.K.
  The outlook for business in the U.K. is evolving every day and as some companies begin the slow road to recovery, others are hit by continued disruption, job loss and closure. Lately, through our own research, we’ve been tracking the pulse of  those in the U.K. and their evolving expectations for business. In this session, we will present our latest U.K. research and compare insights into U.S. and U.K. public opinions.
• 11:00-11:45 a.m. ET | Making an Impact: How Brands Turn Sentiment & Statements into Action
  As the business community grapples with how to meaningfully respond to the seismic events of the last few months, we are convening a panel of NGOs, start-up’s, campaigns and businesses to discuss the practicalities of what it means to truly be a responsible business in the U.K. in 2020.
  
• 12:00-12:45 p.m. ET |  The Business Imperative of Disability Inclusion: A conversation with Leaders from Tommy Hilfiger and Valuable 500
  30 years after the passing of the American Disabilities Act (ADA), the movement for inclusion continues. Especially today, we see a growing understanding of intersectionality and need for disability inclusion. Join this discussion to hear from Caroline Casey, Founder of the Valuable 500 and Jeannine D’Onofrio, Executive Vice President, Tommy Hilfiger North America, on the business imperative of weaving disability inclusivity into all aspects of business.
  
• 1:00-1:45 p.m. ET | Cross-sector Collaboration in the Pandemic Era & Beyond
  COVID-19 exposed the vulnerabilities present across health systems in all countries, regardless of income level. The need to build resiliency and strengthen health system infrastructure is critical to addressing the pandemic and safeguarding population health moving forward. In a dialogue with Rabin Martin CEO Dr. Jeffrey Sturchio and members of the Private Sector Roundtable for Global Health Security, this session will explore the importance of cross-sector collaboration – in particular the unique resources and expertise the private sector can bring to combating global health crises.
• 2:00-2:45 p.m. ET | | Building the Foundation for Agility Today: Lessons Learned from Latin America
  How does a brand build its agility and adaptability – especially in 2020? Join us for a conversation about building these qualities with both brand and agency leaders in Latin America, who will explore what it means to survive, thrive and transform to meet the needs of a brand’s full range of stakeholders.

• 3:00-3:45 p.m. ET | Climate in a COVID-19 Reality: Accelerating Climate Action During a Health Crisis
  While the world continues to reel from a global pandemic, another emergency continues to loom: the Climate Crisis. This panel will unpack the impact the coronavirus pandemic has had on the climate crisis – and how brands are framing communication and action in light of the shifting landscape. Join a lively discussion with Jessica Appelgren, VP of Communications at Impossible Foods and Sandy Skees, our Global Innovation Practice Lead, as they dive into the intersectionality of these topics and how brands are tackling pressing social and environmental issues in tandem.

• 4:00-4:45 p.m. ET | The Next Generation: Gen Z’s Expectations for Business Amid the Pandemic
  Gain deep insight into our most recent research into Generation Z, the most action-oriented and Purpose-driven generation yet. Here, you will learn their growing expectation on business, especially today, and the long-term implications on your business.

• 4:45-5:00 p.m. ET | Closing Remarks
  Join Porter Novelli’s CMO Kate Cusick, and VP of Marketing, Research & Insights Whitney Dailey, for a synthesis of key takeaways from the day’s sessions.