Corporate-Cause Programs Recognized as ‘Campaigns with Heart’
35 Campaigns Named as Finalists in 2014 Cause Marketing Halo Awards
February 13, 2014 /3BL Media/ - The honor roll of finalists in the 2014 Cause Marketing Halo Awards reveals corporate initiatives that are more diverse in the types of social problems they attack and the tactics they leverage.
Among the intriguing efforts recognized today by the Cause Marketing Forum are programs involving:
• Milkshakes that unlock donations to feed hungry children.
• “Thumb Socks” that prevent teens from texting and driving.
• A flu shot that delivers a life-saving vaccine halfway around the world.
• Cleaning crews that bring heart health messages into their clients’ homes.
More than 120 entries were received in this competition for North American programs designed to yield social and financial dividends. (see all the finalists here). Gold and Silver winners in each of nine categories will be announced at the 2014 Cause Marketing Forum Annual Conference in Chicago May 28-29, 2014.
Several campaigns were named finalists in multiple categories including Clear Channel’s iHeartRadio ‘Show Your Stripes’ campaign tackling the issue of U.S. veteran unemployment; ‘Zoetis for Shelters’ that brought order, funding and a business model to provide thousands of animal shelters with access to essential veterinary drugs; ‘Dig In and Do Good’, a MasterCard initiative that enabled restaurant diners to unlock donations for Stand Up to Cancer; a ‘Critter Campaign’ by Canadian telecommunications company TELUS that leveraged plush pandas to raise funds and awareness for WWF Canada; and ‘Stories of Hope and Freedom’ a Harley Davidson/National Breast Cancer Foundation effort that celebrates Harley riders banding together to fight breast cancer.
With the proliferation of cause campaigns reaching consumers each day, the Cause Marketing Halo Awards bring clarity, innovation and best practice to light. To learn more about campaigns that do well by doing good or to connect with any of the Halo Award finalists, contact Megan Strand, Communications Director at 360.977.3343 or ms@causemarketingforum.com.
