Corporate Citizenship: New Research Helps Make The Business Case for Volunteering
Oct 8, 2010 9:00 AM ET
From Volunteering Is CSR: The VolunteerMatch Blog for Business Leaders
In May, the City of London Corporation and Corporate Citizenship released research showing that corporate volunteer programs offer significant financial benefits to companies.
“Volunteering: The most cost effective way to train and develop your staff” surveyed almost 550 employees from 16 major City of London firms, including Aviva, Bank of America Merrill Lynch, and Deutsche Bank. The findings provide a new view on professional development through employee volunteering that’s in sharp contrast to most studies – many of which focus only on impact on reputation, staff retention and recruitment.
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