Corporate Giving ROI & Bottomline

Just like nonprofits, corporations are also trying to do more with less.  How can corporations get the ROI they want, while also making sure the charity gets what it needs?

In this video clip, Emily Simone, Director of Community Relations for Lockheed Martin, Tom Watson, President and Founder of CauseWired, and Steve Greenhalgh, Senior Advisor at America's Charities, draw from their own experiences and businesses to answer a question from the audience at America's Charities' April 24th Giving Under The Influence Symposium in Washington, D.C. The discussion was geared to an audience of corporate social responsibility and nonprofit leaders attending the event, where America's Charities latest report, Snapshot 2014: Rising Tide of Expectations was released.

For a copy of Snapshot 2014, visit: https://www.charities.org/snapshot-2014