Creating New Green Growth By Dodging The Landfill

If Carlsberg is known as probably the best beer in the world, Denmark strives to be known as probably one of the greenest countries in the world.

Reduce. Reuse. Recycle. Rethink. Those concepts are not new. In fact, they exist in nature. If we look at nature, we see no waste. Everything in nature is reused and recycled, right down to every tiny bone and every small leaf. Waste is a man-made invention - and in the world with a growing human population and increasing resource scarcity, nature can inspire humans to a more circular thinking. And it is about time.

Want to ensure your company’s future? Drop the linear thinking. In a world of endless resources, thinking linearly is probably the shortest path to bottom line growth, creation of jobs and improved living standards. It has served us well to think linearly. Economically, it still does. However, business as usual and linear thinking is not a long-term solution.

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