Creating the World's First Sustainable Highway
Mission Zero Corridor Project selects Innovia Technology to evaluate ground-breaking technologies
Is it possible to have a ‘green highway’? The Mission Zero Corridor Project in West Georgia believes that it is. It has appointed breakthrough innovation consultancy Innovia Technology to help create a ‘travel corridor’ and rethink the purpose and function of this infrastructure to generate social, environmental and economic value.
Alastair MacGregor, CEO of Innovia Technology, is excited by the challenge, which will see the company evaluate the technologies identified by the project, for example: algae biodiesel gas stations; smart solar-powered roads; moon-cycle adjusting lights; wildlife bridges; driverless cars; electric-car charging lanes and cultural greenways.
MacGregor says: “Worldwide the highway infrastructure is continuously maintained, rebuilt and expanded at considerable economic and environmental cost. The Mission Zero Corridor Project is proposing an alternative future where highways have a positive impact on our communities. It’s very exciting to be involved in making this vision a reality.”
