Creative Thinking: The Not-So-Secret Weapon
By Jeffrey Whitford
Originally posted on MoneyInc.com
At MilliporeSigma, we have fostered a culture of problem solving. I was fortunate to work with our CEO, Udit Batra, to help develop the problem-solving model for our organization. What I find so interesting about the process and the concept is that, at the end of the day, it’s all very simple. We use a simple model to address very complex and tough challenges that not only our organization and our 1 million customers face, but also brilliant scientists and researchers.
Yet even more striking is that in our industry, creative thinking can live on an island that is very rarely visited. Scientists are dyed-in-the-wool analysts—if you don’t have data to back it up, then why bother? I was born and raised in Missouri, where our state nickname is the “Show Me State.” To me, that nickname plays out in a variety of ways, but the “show me” mentality is made more powerful when you use data to make your sustainability story stronger in creative and unique ways that haven’t been done before.
