CVS Health Supports St. Jude Children’s Research Hospital® Through Multi-Faceted Campaign
CVS Health Social Responsibility
CVS Health is proud to support the life-saving work of St. Jude Children’s Research Hospital® and its Thanks and Giving® campaign. For the past 11 years, CVS Health – with the help of its customers and colleagues – has raised nearly $43 million to help fund the vital research and treatment that happens every day at St. Jude. A portion of these funds helped create the CVS Health Rehabilitation Services Center, which enables St. Jude to help children reach their greatest potential by eliminating barriers so they can lead healthy, happy lives.
This year, CVS Health has developed a multi-faceted in-store, social media and digital campaign to support St. Jude.
- We are raising awareness of the life-saving work St. Jude is doing through in-store radio and signage in all CVS/pharmacy locations encouraging customers to make a donation at Stjude.org/donate.
- Starting 11/28, customers can also make a $1 donation at http://www.CVS.com/stjude.
- New this year, customers who donate to St. Jude and purchase $25 or more through the CVS/pharmacy digital Holiday Guide will also get free shipping for their items at www.cvs.com/giftguide.
- Finally, through the end of 2014, CVS Health will utilize its social media channels for a Twitter fundraising campaign. For every retweet of the St. Jude post on @CVSinAction, the company will give $1 to St. Jude Children’s Research Hospital®, up to $25,000.*
100% of donations will benefit St. Jude, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. To learn more, visit http://www.thanksandgiving.org.
*You can support the campaign on CVS Health’s Twitter community handle, @CVSinAction. For every retweet we get for the message included below, from now through the end of this year, CVS Health will give $1 to St. Jude Children’s Research Hospital® up to $25,000. Click here to join the campaign and retweet this message “We’re supporting the @StJude THANKSandGIVING Campaign! For every RT through end of year, we’ll give $1 to #StJudeGIVETHANKS up to $25,000.”
