Dr Pepper Snapple Group Launches Green Partnership With SCA

(3BL Media / theCSRfeed) Charlestown, NH  - March 17, 2011 - The Student Conservation Association (SCA), the nation's leading conservation service organization for youth, has named Dr Pepper Snapple Group (NYSE: DPS) its Official Beverage Partner under a new $200,000 agreement in which the two will mobilize employee volunteers, engage consumers in active lifestyles, and promote sustainable communities.

SCA officials indicate a cornerstone of the partnership will be a series of conservation service events throughout 2011 in which SCA members, DPS personnel and local residents will join forces to restore parks, trails and other natural resources in communities hosting DPS operations. Additionally, financial support from DPS will enable SCA to expand internship opportunities for college and graduate students on public lands nationwide.

"Dr Pepper Snapple Group shares SCA's values of environmental stewardship and citizen service, and this partnership will transform our environment and communities for years to come," states SCA President and CEO Dale Penny. "We look forward to engaging new friends and neighbors in conservation service and are deeply appreciative of DPS's generous support."

"Helping communities begins by taking action," adds Tina Barry, executive vice president of corporate affairs for DPS, "and our partnership with SCA effectively aligns with the philanthropic priority DPS has placed on supporting environmental sustainability initiatives. With more than 50 years of experience in developing environmental stewards, SCA is a potent and passionate partner in community conservation, and we're looking forward to working with them."

Local conservation service projects will include park, watershed and trail restoration as well as recycling and sustainability initiatives.

About Dr Pepper Snapple Group, Inc.

Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit http://www.drpeppersnapple.com

About the Student Conservation Association

The SCA is a nationwide conservation force of college and high school-aged members who serve America's parks, forests, refuges, seashores and communities.

Since 1957, SCA's active, hands-on practice of conservation service has helped to develop a new generation of conservation leaders, inspire lifelong stewardship, and save the planet. SCA is a nonprofit organization with offices in Boise, ID, Charlestown, NH, Oakland, CA, Pittsburgh, PA, Seattle, WA and Washington, D.C. For further information, visit http://www.thesca.org