EarthX Looks to Convince MVPDs to Launch Linear Network

Nonprofit environmental organization EarthX had more than 170,000 people at its last in-person gathering in Dallas, pre-COVID-19. The group was founded in 2011 by Trammell S. Crow, who was named after his father, head of what at one point was the largest real estate developer in the nation. When the pandemic hit, EarthX had to take its mix of Earth Day panels and conferences virtual. As a result, EarthxTV was born. It has beefed up to more than 300+ hours of free content available online and via Roku, Apple TV, Amazon Fire and Google TV, but it has set its sights on linear distribution. 

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