Engage for Good Announces Mammoth Brands and Team Rubicon Will Be Named Corporation of the Year and Nonprofit of the Year, Respectively, at the 2025 Halo Awards
From mental health to disaster relief, Mammoth Brands and Team Rubicon embody the power of purpose-led partnerships
SAN FRANCISCO, April 15, 2025 /3BL/ - Engage for Good, the leading company empowering corporate and nonprofit professionals to create mutually beneficial social impact partnerships, today announced that CPG company Mammoth Brands, formerly Harry’s Inc., and disaster relief organization Team Rubicon will be recognized as the Corporation of the Year and Nonprofit of the Year, respectively, at The 2025 Halo Awards.
As the first and most prestigious honor for excellence in corporate social impact, The Halo Awards recognize the most innovative and effective partnerships between companies and nonprofits. The Corporation of the Year award recognizes companies that exemplify long-term, strategic and authentic commitment to social good while also driving meaningful business success. As the 2025 Corporation of the Year, Mammoth Brands joins a distinguished list of previous recipients, including Google, CVS Health, REI, P&G and Levi Strauss & Co.
Mammoth Brands’ longstanding commitment to social impact has been central to the company’s DNA since the launch of its first brand, Harry’s, in 2013. To date, Mammoth Brands has donated over $20 million through a network of over 20 nonprofit organizations, including Stop Soldier Suicide, The Trevor Project and BEAM, and helped give over two million people access to quality mental health and wellness resources. Working hand-in-hand with its nonprofit partners, Mammoth Brands has created several first-of-their-kind initiatives, including Team: Changing Minds, one of the largest mental health training networks focused on reaching young men and boys in the U.S. In 2025, the company created Mammoth Good, an impact fund built with the goal of reaching 3.4 million people — 1% of the U.S. population — in the next 10 years.
“We’ve always believed that doing good in the world is good for business, which is why we’ve made social impact a core part of how we operate across our business, brands, and team,” said Andy Katz-Mayfield, co-founder and co-CEO of Mammoth Brands. “Receiving this recognition from Engage for Good is an honor and strengthens our commitment to scaling this work to reach millions more people with resources and programming that make a real impact.”
The Nonprofit of the Year highlights nonprofit organizations that demonstrate best-in-class practices for building successful mutually beneficial corporate partnerships that further its organizational mission and goals. As the 2025 Nonprofit of the Year, Team Rubicon joins notable past recipients, which include The Trevor Project, Save the Children and DonorsChoose.org.
Team Rubicon’s growth over the last five years has been fueled by a combination of cutting-edge technology, over 190,000 volunteers and embedded corporate partnerships. Its partnership with Microsoft enabled the nonprofit to enhance its operational efficiency through digital transformation with the enterprise-grade Volunteer Management System and the Microsoft Dynamics 365 Field Service. In 2024 alone, Team Rubicon served 838 communities and reached more than three million people. Nearly 6,000 volunteers responded to disasters, including tornadoes in the Midwest, flooding in the Northeast, wildfires in the West and Hurricane Helene across Georgia and the Carolinas. Strategic collaborations with corporations such as The Home Depot, Under Armour and Ford Motor Company have further strengthened Team Rubicon's capacity to respond effectively to disasters. Ford, in particular, has committed to supporting Team Rubicon for five years through vehicle donations, monetary investment and Ford Pro fleet services.
"At Team Rubicon, our mission has always been to serve communities in their greatest times of need — and we know we can’t do it alone,” said Art delaCruz at Team Rubicon. “This recognition as Nonprofit of the Year affirms the power of purpose-driven partnerships. We’re proud to work alongside corporate allies who share our commitment to impact, innovation and service. This honor belongs to every Greyshirt, staff member and corporate partner who stands beside us when disaster strikes."
“Team Rubicon and Mammoth Brands are proof that excellence in social impact doesn’t come from playing it safe,” said Muneer Panjwani, CEO at Engage for Good. “Team Rubicon has built a volunteer-powered force that responds with military precision and unmatched compassion — and they’ve done it while raising the bar for what’s possible through corporate-nonprofit partnerships that are built on action, not optics. Mammoth Brands has embedded mental health into the DNA of its brand, reaching millions with honesty and care — and scaling that work through smart, sustained nonprofit collaborations that deepen its impact far beyond a campaign. These are bold moves, and exactly what this moment demands from our sector.”
The Halo Awards will take place during the annual Engage for Good Conference, which will be held April 22-24, 2025, at Renaissance Esmeralda Resort & Spa in Palm Springs, CA. During the conference — sponsored by premier partners TikTok and fintech platform Adyen and silver level sponsors Public Interest Registry, DIRECTV for BUSINESS and Goodstack — attendees will gain practical skills, hear inspiring keynotes on cutting-edge ideas, explore emerging trends in CSR, ESG, corporate philanthropy and connect with forward-thinking leaders across corporate and nonprofit sectors who are shaping the future of collaborative impact.
Mammoth Brands and Team Rubicon will be recognized during The Halo Awards on Thurs., April 24, 2025, at 6:00 pm PST.
For more information or to attend the Engage for Good conference, please register at https://engageforgood.com/conference/.
About Engage for Good
Engage for Good is the leading community of corporate social impact professionals, equipping leaders with the connections, best practices, and support they need to build high-impact partnerships that drive both business and social value.
Our offerings include: (1) The Engage for Good Conference — the premier national event convening leaders from Fortune 100 companies and top nonprofits. (2) The Halo Awards — the first and most prestigious honor recognizing excellence in corporate social impact. (3) A thriving membership of 19,000+ professionals working across CSR, ESG, DEI, philanthropy, and purpose. (4) Consulting services for nonprofits seeking to build or grow successful corporate partnerships. (5) Partnerships to help you reach CSR decision makers with your products and services.
About Mammoth Brands
Mammoth Brands is the largest CPG company built in the last 20 years. Founded by co-CEOs Jeff Raider and Andy Katz-Mayfield in 2013, Mammoth Brands’ mission is to Create Things People Like More with its growing portfolio of category-leading brands: Harry's, Flamingo, Lume, and Mando. With a proven playbook for scaling online brands into omnichannel leaders, Mammoth Brands is creating a new model—and home—for brands, founders, and talent looking to transform the status quo.
About Team Rubicon
Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises. Founded following the Haiti earthquake in 2010, the organization has grown to more than 190,000 volunteers across the United States and has launched over 1,200 operations domestically and internationally.
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