Equipping Your Organization with Sustainable Pricing Strategies

Creating a sustainable business involves more than defining a vision, coming up with an innovative product, building a consumer forecast, and bringing a product or service to market. Successful companies address long-term business sustainability as an overarching mindset present in all aspects of the organization.  When it comes to product placement and sales, sustainability concepts can be a key product/price differentiator. 

Your sales force is your front line of communication between your clients and your business.  They provide feedback to both the company and client on how a product or service will be presented and how it is received in the market.  This reciprocal communication between client and your sales force enables an ongoing dialog of positive and negative impacts from the company’s products and services.    Beyond enabling your business spokesmen with sustainable product information, product pricing should reflect the same values. In the book, “Smart Pricing” the authors describe the challenges facing traditional pricing strategies.  Building on the idea of intelligent pricing, companies are incorporating eco awareness and sustainability concepts into this basic business function.  Here we examine three traditional strategies, incorporating a sustainability mindset.   •    Cost-Plus Pricing: A traditional mark-up approach that traditionally receives the least amount of business attention.  Leveraging a sustainability, the key is to create consumer value for the cost, emphasizing the sourcing of sustainable materials and services and looking for energy and process efficiencies to reduce total cost.   Click here to continue reading.   Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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