Is That a Fact? The Case for Abandoning Climate Change Deniers
The difficulties of changing the minds of Americans who do not consider the science when making up their own minds about the reality of climate change. And why we should give up.
Aug 10, 2011 11:00 AM ET
Is That a Fact? The Case for Abandoning Climate Change Deniers
Environmentalists spend a lot of time discussing the best way to change the minds of the 82% of Americans who do not consider themselves green. The most-discussed techniques are those that focus on adapting the language and arguments to what the audience cares about the most. If you start with the Dark Green environmentalists and gradually fade to the light greens, the messaging shifts from treehugging to babyhugging, though the takeaway is the same—make lifestyle changes that reduce your use of fossil fuels, or else.
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