Five Ways to Embed Sustainability into a Company’s Core
by Carla Fantoni
Established companies like Walmart, Unilever, P&G, Coca Cola and PepsiCo are driving positive change in the food and beverage industry with aggressive environmental goals and sustainability priorities. But how are these large organizations able to reach such ambitious targets? The process begins in house, and it starts by weaving sustainability into a corporation’s core values. At Tetra Pak, communication is the key ingredient for translating environmental sustainability into actionable business imperatives. This involves aligning strategic agendas and key priorities across all functions while building momentum for change through information, understanding and engagement. The approach aims to develop sustainability champions--employees who will help push the company’s sustainability agenda forward.
Read on to discover the five considerations that are critical factors to develop champions while rallying the rest of the organization behind its sustainability vision.
Carla Fantoni is the VP of communications for Tetra Pak in the US and Canada. She joined Tetra Pak–the world leader in packaging and food processing solutions-in 1995 in Brazil and has been based in the US since 1998. Since 2010, she leads Tetra Pak’s Corporate, Marketing and Internal Communications areas.
