Foldable Bikes Make Cycling to Work for CNH Industrial Employees in Turin Even Easier
Jun 24, 2019 3:00 PM ET
Campaign:
Our People
CNH Industrial employees at its European Head Quarters in Turin Italy, had the opportunity to participate in an exciting cycling pilot project. Brompton, the UK’s largest bike manufacturer, with over 45,000 bikes sold per year, made its folding bicycles available as part of the pilot.
The two week pilot project was focused on encouraging employees to cycle to work, thereby leaving their cars at home as well as freeing up public transport, in order not to contribute to congestion and urban pollution.
Following the successful conclusion of the pilot, Brompton offered a significant discount on the purchase of the bikes to all CNH Industrial employees.
