Follow the Money: Creating a Successful Corporate Giving Program

Charity benefits both humanity and business. Not only do employees feel good about being socially aware and supporting communities in need, but working towards a common charitable goal also forges a bond with colleagues as they help tackle issues together that are larger than themselves. Many socially conscious companies are interested in becoming involved with charitable work, but find it easy to get overwhelmed with the myriad of charitable options and different strategies available when actually working to implement a charitable giving program within an organization.

The key to a successful charitable program is finding an ongoing source of funding and making contributions automatic. Here is the an overview of the framework my team successfully implemented – helping us raise over $94,500 USD, in the last two quarters alone (more than $189,000 after the company’s match). Consider these five tips as a guideline to potentially help you launch a program that is also successful in such a short period of time...

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Jeroen van Rotterdam is the CTO & VP for the EMC Enterprise Content Division and leads the InfoArchive product line. Jeroen joined EMC from X-Hive Corporation, acquired by EMC, where he co-founded the company. He holds a master’s degree in Computer Science from the Erasmus University Rotterdam.