Fourteen Marketing Organizations to Hold Createathon® Events During Pro Bono Week 2014
COLUMBIA, SC, October 15, 2014 /3BL Media/ — Fourteen marketing organizations in the US and Canada will host CreateAthon events during Pro Bono Week, October 19 - 25. The week is a global celebration of skills-based volunteerism and the impact it can have on the social sector.
CreateAthon is one of the marketing industry’s leading pro bono programs. As CreateAthon partners, marketing agencies, universities, corporations and professional clubs donate their time and talent by holding 24-hour marathons during which professionals and students develop marketing strategies and creative materials that can help nonprofit organizations meet specific marketing objectives. Deliverables take the form of branding initiatives; marketing, public relations and fundraising plans; creative materials in print, digital, and broadcast formats; and more.
CreateAthon was founded in 1997 by Riggs Partners, a marketing consultancy in Columbia, South Carolina. It has grown from a single-market event to a 501 (c) (3) organization that has attracted more than 85 marketing agencies, universities, corporations and professional clubs aofficial CreateAthon partners. Cumulatively, CreateAthon has helped more than 1,600 nonprofit organizations in North America by delivering approximately 3,500 pro bono marketing projects valued at $16.7 million.
CreateAthon events are held every year in markets served by CreateAthon partners. A number of CreateAthon partners have chosen to hold their 2014 events during Pro Bono week. Those include:
DNA Creative Communications, Greenville, SC
Build-A-Sign/AIGA Austin, Austin, TX
EGC Group, Melville, NY
MODassic Marketing, Richardson, TX
Proximo Marketing, Williamsburg, VA
redpepper, Nashville, TN
Riggs Partners, Columbia, SC [ FOUNDERS ]
Sales Factory + Woodbine, Greensboro, NC
Think Tank, Edwardsville, IL
Trio-Solutions, Mount Pleasant, SC
Two Blonde Chicks, Inc., Kitchener, Ontario
verynice, Los Angeles, CA
Waggener Edstrom Communications, Lake Oswego, OR
Other CreateAthon partners holding their events this fall include:
Altria, Richmond VA
Red Thinking, South Riding, VA
AAF Roanoke, Roanoke, VA
Paragon Design Group, Inc., Hudson, NC
Orchard Communications, St. Helier, Jersey, France
University of South Carolina, Columbia, SC
Kent State University, Kent, OH
Cazenovia College, Cazenovia, NY
FleishmanHillard, Toronto, Ontario
“We’re pleased that so many of our CreateAthon partners could hold events during Pro Bono Week. It’s a great opportunity to create more exposure around the growing importance of skills-based volunteerism,” said Peyton Rowe, Executive Director of CreateAthon. “Each year, the pro bono movement is being recognized for the value it can bring not only to community organizations but also to the people who put their professional skills to work for social good.”
For more information on the program, please visit www.createathon.org.
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About Pro Bono Week
Pro Bono Week is a global celebration of the pro bono ethic across all professions that use their talents to make a difference. Inspired by the American Bar Association's National Celebration of Pro Bono, pro bono enthusiasts around the globe focus their attention on the pro bono movement each year during the third week of October. This year Pro Bono week runs October 19th through October 25th.
Events celebrating pro bono and making pro bono resources available to others will take place across the country as part of the effort to spread the word, share best practices and make connections. Follow the conversation across social media by searching #PBW14 or learn more at: taprootfoundation.org/support-probono/pro-bono-week
