Future Facing Brands with Ned Duggan of Bacardi Rum
Originally published by ANA Marketing Futures Podcast
Innovation takes many forms – using cutting-edge technology to engage consumers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all the above and more. Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.
Click here to listen to the podcast
Hear more from Ned at Sustainable Brands on Wednesday, June 5 at 3:30pm in the breakout session When Purpose-Driven Engagement Goes Viral: Behind the Success of #Strawless and Exciting New Steps in Tackling Plastic Pollution. This panel will ask noteworthy early adopters of the #Strawless movement how and why they decided to act on this issue, while also exploring how their leadership helped create momentum for many others to follow suit. Join and learn how #Strawless and #StopSucking went viral, and how lessons from those campaigns can be applied to other environmental and social issues.
Join the pledge to eliminate single-use plastic straws at www.thefuturedoesntsuck.org
