Gamified Fifth Third Bank Young Bankers Club® Teaches Financial Lessons to Kids

The most innovative feature in the Young Bankers Club^®  of Fifth Third Bank is the 10-year-old character, Maximillion Money^®, the president of Young Bankers Club^® and the richest kid in America.

Maximillion Money^® guides the participants and his friends on a journey that takes them to the New York Stock Exchange, the U.S. Mint, other financial industry landmarks and to a Fifth Third financial center. 

Students discover hidden clues, win rewards and badges, unlock avatars, level up to new adventures each week, take weekly trivia to test their knowledge and challenge themselves to be first on the class leaderboard.

Young Bankers Club^® is part of Fifth Third’s L.I.F.E. (Lives Improved Through Financial Empowerment^®) program, which delivers financial learning opportunities to people at all stages of life. In addition to Young Bankers Club^®, the L.I.F.E. programs include the Fifth Third Bank Financial Empowerment Mobile, or eBus, and the Fifth Third Finance Academy. The eBus is a vehicle that transforms into a mobile bank providing access to products and services, free credit reports, financial education, and financial stability resources. Fifth Third Finance Academy is a curriculum that focuses on educating high school students about finance. For more information about the digital Young Bankers Club^® program, visit www.53.com/ybc.