GE Presents on Benefits of Life Cycle Analysis at Sustainable Packaging Symposium 2012
Sustainable Packaging Symposium 2012, the second edition of the event, organized by Greener Package and the American Institute of Chemical Engineers’ Institute for Sustainability, kicked off in Houston, TX, with an emphasis on packaging’s role in the sustainable supply chain and the importance of Life Cycle Analysis for optimizing packaging.
Day one keynote presenter Dr. Bill Flanagan, leader of the Ecoassessment Center of Excellence for GE Global Research, began the event by enumerating for attendees the benefits of the LCA. “The LCA is a qualitative assessment,” he said. “If we are going to be making decisions, we want to be sure that we are not shifting the burden.”
He added that a LCA allows a company to:
• Focus on the areas where they can make the most impact
• Communicate fairly complex product benefits to consumers
• Foster transparency with stakeholders
