General Mills Commits $250,000 to Aid Relief Efforts Following Hurricane Sandy

Nov 1, 2012 4:15 PM ET

MINNEAPOLIS, Nov. 1, 2012 /3BL Media/ – In response to the destruction caused by Hurricane Sandy on the East Coast of the United States, General Mills and the General Mills Foundation today announced a commitment of $250,000 to aid disaster relief efforts. The financial commitment will be made to the American Red Cross and Feeding America.  Of the total contribution, $125,000 will go to the American Red Cross and $125,000 will go to Feeding America to help the communities that were devastated by the storm that has claimed more than 100 lives from Haiti to Canada.

"Our hearts are with the families who have lost loved ones and those who are still suffering through the destruction caused by Hurricane Sandy, including some of our own employees," said Ellen Goldberg Luger, General Mills vice president and General Mills Foundation executive director. "We are eager to support the critical work being done by our dedicated partners, the American Red Cross and Feeding America, as they bring relief to those affected by this terrible storm."

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About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion.

About the General Mills Foundation
The mission of the General Mills Foundation, celebrating 59 years of giving, is to nourish communities.  Continuing its tradition of generous giving and global community support, General Mills contributed more than $143 million to charitable causes in fiscal year 2012.  General Mills invests in and collaborates with community organizations and programs that focus on alleviating hunger and advancing nutrition wellness.  In addition, 83 percent of U.S. employees volunteer.  To learn more about the ways General Mills nourishes lives through philanthropy and community engagement, please join us on Facebook at Facebook.com/GeneralMillsGives or visit us at GeneralMills.com/en/Responsibility/Community_Engagement.