General Mills Pledges More Than $600,000 to Disaster Relief in Southern United States

(3BL Media / theCSRfeed) May 10, 2011 - In response to the devastating storms that recently swept the Southern United States, General Mills and the General Mills Foundation today announced a commitment of more than $600,000 to support disaster relief and rebuilding efforts. The financial and in-kind commitment will be made to the American Red Cross and Feeding America. Of the total contribution, $100,000 will go the American Red Cross, and $50,000 cash and nearly $500,000 in product donations will go to Feeding America to help feed those impacted by the storms as well as to feed volunteer relief workers in the affected communities.

"Our thoughts are with the families who have lost loved ones and those who have been affected by the overwhelming damage caused by the severe weather that recently swept the Southern United States," said Ellen Goldberg Luger, vice president and General Mills Foundation executive director. "We are eager to do what we can through our financial commitment and product donations to help speed the recovery and bring relief to the families who need it most."

    About General Mills One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.    About the General Mills Foundation
The mission of the General Mills Foundation, celebrating 56 years of giving, is to nourish communities. In fiscal 2010, General Mills awarded more than $100 million to communities across the country. Of the total, the Foundation contributed $22 million in grants in the targeted areas of hunger and nutrition wellness, and K-12 education. In addition, 82 percent of U.S. employees volunteer in the communities where they live and work. More information is available at GeneralMills.com/Foundation.   GMIL13722