GiveLitter™ Charity Offers 150,000 lbs. of Free Cat Litter to 10 Animal Shelters Across the Country

MUSCATINE, Iowa, Dec. 10, 2012 /3BL Media /PRNewswire/ - World's Best Cat Litter^™ has launched an enhanced GiveLitter^™ charity that will allow online voters to donate up to 150,000 pounds of all-natural litter to animal shelters across the United States.

The first round of GiveLitter^™ launches today in the Southeast with voting running from December 10-16. Cat enthusiasts can visitwww.worldsbestcatlitter.com/givelitter and vote daily to donate litter to SPCA of Wake County or the Greater Birmingham Humane Society.

This year's GiveLitter^™ program will involve five rounds of giving that will be staggered throughout the year in different regions across the United States. Each round will see two shelters being selected to receive up to 15,000 pounds of free World's Best Cat Litter^™. The multi-phase campaign will ensure GiveLitter^™ voters can support adoption efforts in every region of the country throughout the year.

Cat lovers can vote daily for the participating shelter of their choice by visiting www.worldsbestcatlitter.com/givelitter. For every vote, World's Best Cat Litter^™ will donate one pound of litter to the chosen charity up to 15,000 pounds of litter total! In the end, each shelter will receive litter according to how many votes they received. Voting is free and open to anyone.

The latest official GiveLitter^™ cat charity comes on the heels of a special GiveLitter^™ donation that saw 32,000 pounds of litter being donated to three Tri-City area animal shelters hit hard by Hurricane Sandy. Since its inception GiveLitter^™ has helped cat enthusiasts donate more than 202,000 pounds of free cat litter to deserving shelters across the United States!

"World's Best Cat Litter^™ is dedicated to ensuring hassle-free adoptions for pet parents everywhere. We are excited about this new GiveLitter^™ effort that should result in a huge boost to shelters across the country. Cat enthusiasts are the key in making this happen so we hope everyone votes during all five rounds," said Jean Broders, Brand Manager of World's Best Cat Litter^™.

About GiveLitter^™: World's Best Cat Litter^™ was founded on more than sound science. It was founded on a love for cats-indeed all pets—a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Give Litter^™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Visit www.worldsbestcatlitter.com/givelitter.

About World's Best Cat Litter^™: World's Best Cat Litter^™ delivers outstanding odor control and quick clumping. As the only litter made from all-natural whole-kernel corn, it limits odors, clumps fast, scoops easy and is pet, people and planet friendly. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart^® and Petco^®, most Target^® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter^™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa. Visitwww.worldsbestcatlitter.com.