Glenn Croston and Earth Savers Institute Launch Course Showing Green Businesses How to Get Started and Succeed

(3BLMedia/theCSRfeed) Naples, FL (June 2, 2010) The Earth Savers Institute and well known green business author Glenn Croston have announced their new course to help green businesses get started. The Green Business Success Program is available for a limited time on-line at EZGreenBiz.com.

Presenting one module a week over 24 weeks, the Green Startup Success Program provides people from any background with everything they need to find the best green business opportunity, how to get a business started and make it succeed, while generating profits and making the world a better place.   As the author of “75 Green Businesses You Can Start to Make Money and Make a Difference” and “Starting Green”, and the founder of Starting Up Green, Glenn Croston has faced common questions and challenges that green businesses everywhere deal with, and is now sharing what he has learned through this unique course.   “The Earth Savers Institute is the largest green virtual school and also the most authentic because we work with credible, experienced, and passionate instructors such as Glenn Croston,” said Scott Cardinal, founder of the Earth Savers Institute & the Earth Savers League. “EZ Green Biz is the latest example of how we are on the forefront of new ways to reach eco business people and greentrepreneurs”   The course launches on June 10, 2010 with an overview of the green business opportunities in a broad range of fields, including energy, building, water, food, services, and many others. From there, the course shows individuals how to connect with the opportunities that are the best fit for their experience, skills, resources, and interests. “The question is not whether there are opportunities you can pursue, but which opportunity is best for you,” said Croston.   Moving forward, the course delivers step by step the best green practices in raising money, marketing, planning, and building sustainability into daily business.  The trends making sustainability one of the biggest trends of our time are laid out, and the specific businesses you can create that take advantage of these trends. Looking at the changes in industries like energy, building, water, food, clothing, the course helps you find a niche, and see how green business is not a niche market, but a trend changing the whole economy.   “What makes this course unique and special is the way it has been designed to be accessible to so many people,” said Cardinal. “Instead of taking the time to read a great deal of books, or visiting countless websites, or spending days in a room with an instructor, this program distributes 1 jam-packed module each week, many of which include tips and tasks for participants to engage in so they can get started right away in developing their new green business.”   The course also examines the pre-conceptions people have about green businesses, that going green is expensive, hard, or just for a select few, and shows why these aren’t true, why going green can save money, and why some of the biggest mainstream businesses are saving billions through their sustainability efforts. From there the course shows how going green is not just about changing light bulbs, but changing these preconceptions.    The Green Startup Success Program specifically walks you through the steps to start a solar business, energy efficiency, or green retail business, and how you can apply these steps to any business. The course also illustrates how green businesses or products are scored and certified as authentically green, and how you can be on the right side of this equation, and communicate effectively with customers about sustainability.    The modules presented throughout the course include:

• How to market your new business locally and online.

• How to green an existing business.

• How to define your mission and create a business plan.

• Which opportunities can be started without huge capital.

• How to start your own Green Retail Business.

• How to start your own Solar or Energy Efficiency Business.

• How to find and reach your Green Customers.

• 101 ways to boost your Business Value with Sustainability.

• How to profit from 20 Green Trends shaping the 21st Century.

• All about Green Bootstrapping.

• How to raise money.

• How to make direct sales work for you.

• All about green franchises.

• The People component in "People, Planet and Profit."

• What the future holds for green businesses.

Green business is not just the right thing to do, but the smart thing to do. Green business is good business, every way you look at it. They are not just cleaner businesses, but less wasteful, more profitable, better managed, more productive, and more successful businesses.    “Starting a business can also be a big challenge, but one thing I always tell people is to remember that they can do it, and that there is plenty of help available from experts to help them succeed,” said Glenn Croston. “With a clear goal, a good plan, and a little help, you can do anything.”   Sign up on the Easy Green Biz website (EZGreenBiz.com) for the details. It’s risk free for the first month, and you can cancel any time after that. For just $27 a month for the duration of the course, those enrolled can review the course materials as long as needed, and those who stay with the program will receive a wealth of free bonuses from the Earth Savers Institute, material that cannot be found anywhere else.    About Starting Up Green and Glenn Croston   Glenn Croston is a noted expert on green business strategy and best practices. The author of the books 75 Green Businesses and Starting Green, he has been featured in the LA Times, the New York Times, Greenbiz.com, BusinessWeek.com, Fast Company, Entrepreneur, hundreds of blogs, and other print, internet, and radio outlets.   A regular speaker at green events and sustainability consultant, Croston lays out the greatest green opportunities of our time, the business case for sustainability, and how people from every background can do the right thing for themselves and for our planet by building a successful and profitable green business.   As the founder of Starting Up Green, Glenn Croston is helping the next generation of green entrepreneurs from cleantech inventors to stay-at-home moms to join the sustainable business revolution today. For more information visit http://www.StartingUpGreen.com   About Earth Savers Institute   The Earth Savers Institute is the Official Training Affiliate of Green Earth Corporate Kindness Organization (GECKO), which is a 501(C) 3 (tax-exempt) non-profit corporation dedicated to helping businesses & non-profits become better stewards of the environment. GECKO is perhaps the only Non-Profit organization in the United States with the sole mandate of helping companies & non-profits improve their environmental practices. Their collective MISSION is to help companies & non-profits improve their environmental practices and address the remarkable need for affordable environmental education & change assistance. For more information, visit http://www.EarthSaversInstitute.com and their online Campus and their blog.  

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