Green Awakening™ Fair Trade, Organic Coffee Expands its Support of Non-Profit Organizations: Ten Non-Profits to Receive Financial Support.

(3BLMedia/theCSRfeed) Winterpark, FL - JULY 22, 2010 - Green Awakening Coffee (www.green-awakening.com), an inclusive and socially responsible, fair trade, organic coffee company announced today that it has expanded its roster of non-profit partners. Green Awakening donates approximately 30% of the proceeds from every bag of coffee sold.

The program was initially launched with TransFair USA as the charter non-profit partner.  TransFair USA’s participation in this program has garnered much attention and underscores the value of the partnerships. 

Green Awakening Non-Profit Partners include:

TransFair USA: 
TransFair USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. They achieve their mission by certifying and promoting Fair Trade products.  www.transfairusa.org

International Fund for Animal Welfare:          
IFAW saves animals in crisis around the world. With projects in more than forty countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats.  www.ifaw.org/ifaw_united_states
 
Breast Cancer Action:   
BCA’s mission is to carry the voices of people affected by breast cancer to inspire and compel the changes necessary to end the breast cancer epidemic. www.bcaction.org

Para los Niños: 
Para los Niños’ mission is to help children succeed and to become the leading provider of high quality services for children. www.paralosninos.org

National Parkinson Foundation (NPF): 
NPF works every day to improve the quality of Parkinson's care through research, education and outreach. www.parkinson.org

Embrace:   
Embrace is a 501c3 nonprofit organization that aims to help the millions of vulnerable babies born every year in developing countries through a low cost infant incubator.  Unlike traditional incubators that cost up to $20,000, the Embrace Infant Warmer costs less than 1% of this price. The device requires no electricity, has no moving parts, is portable and is safe and intuitive to use. www.embraceglobal.org

The Slate Foundation:   
The Slate Foundation has a mission of saving endangered animals by empowering people with options. www.theslatefoundation.org

Amazon Watch:   
Amazon Watch works to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. www.amazonwatch.org

Serra Project:   
The Serra Project was founded in 1987 to provide safe, caring homes for people living with HIV/AIDS who would otherwise find themselves homeless or in unsafe, unhealthy living conditions. www.serraproject.org

Plan USA:           
Plan USA strives to bring about positive and lasting changes in the lives of the world's children and their communities in a strategic and accountable way. www.planusa.org

Green Awakening will donate $2.50 per bag of coffee sold to the non-profit organization selected upon checkout.  To support any of these non-profits, at the time of checkout on www.green-awakening.com, choose your selected non-profit from the drop down list where it says “Click here to select a community initiative or charity to benefit from your purchase”.

Green Awakening allocates approximately 30% of every sale it makes to non-profit contributions.  All coffee is grown exclusively by small, local cooperatives in the mountains of Peru.

Green Awakening works directly with small cooperatives to source organically grown coffee, which results in an increase in farmer income by at least 30% when compared with farmer sales to importers. Additionally, a core focus of Green Awakening is to improve the lives of women and their social, economic and political status within their communities.

About Green Awakening
Green Awakening, a brand of The Inclusive and Sustainable Group, LLC produces gourmet, organic, fair trade-certified, coffees. Their mission is to help improve the lives of cooperative-based coffee farmers in Peru while contributing to positive environmental and societal change.  Green Awakening coffee sales fund a network of non-profit partners.  As a certified B Corporation, Green Awakening has met and adheres to stringent operational guidelines in the support of and to promote corporate social responsibility business practices.

Buy the coffee: www.green-awakening.com

Contacts:
For Green Awakening
Dario Agama
941-803-0610
dagama@green-awakening.com
www.green-awakening.com
@green_awakening

GA8018