Is Green Contagious? Zola Goods Moves Communities toward the Green Tipping Point

(3BLMedia/theCSRfeed) January 20, 2010 - The economy may be recovering but we’re not out of the woods yet; the December US jobs report suggests we’ve got a long way to go, with millions of people still looking for new jobs and a new direction. Environmental initiatives provide solutions by creating jobs, businesses and a better future. As green efforts progress they’re moving toward a “tipping point” at which green takes off to transform daily life for all of us. Becoming a Zola Coordinator with Zola Goods provides a new income for many and moves communities toward the tipping point where green truly becomes mainstream. 

Founded in 2007 by Beth Remmes in Atlanta, Georgia, Zola: The Art of Living Green (www.zolagoods.com) provides people with an opportunity to share an empowering message and initiate change in homes across the United States, while also offering the chance to earn a supplemental income.  Zola helps people to become more conscious consumers, making purchases more consistent with the long-term view of our impact on the environment and the world we’ll have in the future.   Embracing a grassroots approach, Zola Coordinators hold eco-home parties and workshops in their communities. With interesting and sometimes startling facts, a Zola Coordinator takes guests through the life of an average American consumer and demonstrates how to make small changes to improve their lives and surrounding environment. We often don’t see how much of an impact we have, or how we can make a difference. The conversation frequently turns to how people can participate in their local communities, from community gardens, to farmer’s markets, to recycling efforts in their schools and neighborhood.   Solutions and trends that transform society often come from the ground up.   In The Tipping Point, Malcolm Gladwell writes, "To create one contagious movement, you often have to create many small movements first.” Each Zola Coordinator brings together small groups of people to share ideas and take actions that create a greener and more sustainable future. Groups that connect at Zola Parties are centers of change, spreading the green message outward to the rest of their community.                                                                                                                    Zola’s product line is carefully determined using the triple bottom line value system that focuses on People, Planet, and Profit. Featured are some of the best eco-friendly products on the market including, energy and water saving devices, reusable bags, recycled paper goods and soy candles. In addition to environmental benefits, many of these products will also save people money. Unlike other direct selling companies, Zola has no selling or recruiting requirements. Zola Goods continued to grow in 2009, despite the lagging economy, demonstrating the consistent interest in authentic green information and products and in new opportunities.             Tony Kvale, of Kvale Good Natured Games LLC remarks, “Zola is a direct-selling model that is focused on products and principles, rather than pure profit motivation. Zola’s message is a long-awaited breath of fresh air!” Zola Goods is also a Green America approved company, awarded this distinction because of its principles, policies, and practices that improve the quality of life for their customers, employees, communities, and the environment.   Zola, of Italian origin, means “piece of earth.” By making small changes, each of us can heal our own piece of earth and together create an abundant future for our planet. Each of us can make an important difference, starting with decisions we make every day in our homes. “People may be confused, suffer from green fatigue, or be under the impression that their contributions would be insignificant, so they do not act,” says Remmes.  “By educating people about the green movement in a fun, non-political forum, Zola empowers people to realize that individual actions are imperative to the health of our environment, and lays the foundation for people to be more open to large scale change, such as alternative energy.”   Have your own green business and want to get involved? Zola also highlights other green companies. Is your green business listed? If not, add yours today.  http://www.zolagoods.com/links.php   If you would like more information about Zola, or to schedule an interview with Zola founder, Beth Remmes, please call 770-715-4525 or visit www.zolagoods.com.   Blog http://theartoflivinggreen.wordpress.com/ Twitter http://twitter.com/zolagoods Facebook http://www.facebook.com/home.php?#/pages/Zola-Goods/42089946946?ref=ts   GCC4107